I partnered with OneIMS to create a social media animation that breaks down their Demand Pyramid—a framework outlining how to build and convert demand throughout the buyer’s journey. The goal was to turn a multi-layered marketing strategy into a quick, engaging, and easy-to-understand visual.

I designed custom graphics in Adobe Illustrator and animated the piece in After Effects, using clean motion, thoughtful pacing, and brand-consistent visuals to guide viewers through the concept. The result was an educational yet accessible asset that boosted engagement and strengthened OneIMS’s brand authority.

This project showcases my ability to simplify complex ideas through purposeful design, helping brands communicate smarter and connect more effectively with their audience.

OneIMS DEMAND PYRAMID

OneIMS Demand Pyramid

OneIMS, a B2B marketing agency, needed a short, high-impact animation to explain their Demand Pyramid framework—a strategic model for creating and converting demand across the buyer’s journey. The goal was to make this layered concept digestible and engaging for social media audiences.

Objective

  • Visual Design

  • Storyboarding

  • Animation

  • Motion Graphics Production

My Role

  • Adobe Illustrator

  • Adobe After Effects

Tools Used

The Demand Pyramid is a nuanced concept that involves multiple buyer stages and strategic layers. The challenge was to distill this complexity into a short, visually compelling animation that would retain viewer attention and communicate the core message within seconds.

The Challenge

The Solution

I began by mapping out the narrative structure—clarifying the key takeaway for each layer of the pyramid. From there:

  • I designed clean, brand-aligned visuals in Illustrator that clearly represent each stage.

  • In After Effects, I brought the visuals to life using dynamic transitions, pacing, and kinetic text to maintain clarity and flow.

  • The final animation was optimized for social media, designed to inform and capture attention in under 60 seconds.

Delivered a shareable, brand-consistent video asset that simplified complex messaging.

  1. Strengthened OneIMS’s authority on demand generation topics.

  2. Increased engagement and retention across key digital platforms.

The Impact

This project demonstrates how thoughtful design and animation can bridge the gap between complex strategy and audience comprehension. By combining clarity, creativity, and brand alignment, I helped OneIMS communicate their marketing philosophy in a way that is both visually engaging and strategically effective.

Conclusion